The Ewald Story.

A family journey since 1964 to make car buying easier.

About Ewald

Ranked as one of the Largest Privately held Corporations on Deloitte’s “Wisconsin 75” ranking, Ewald Automotive is Milwaukee’s premier automotive group representing 9 brands in eight convenient locations. Additionally, Ewald Automotive Group has been a multi-year award winner for the Milwaukee Journal’s Top Workplace award. Ewald is focused on providing the easiest car buying and servicing experience possible while making sure every customer is treated like family.

1964.

Emil Ewald had a vision of building a successful automotive dealership group. He was able to develop this vision and see it through by surrounding himself with people who were passionate about serving their customers, driven to succeed and did what it took to keep the business moving forward through innovation and adaption. All while always keeping the community in mind.

Six-Decades Later.

Now, the third generation of the Ewald Family is making an impact on our customer’s experiences. Each of Mr. Ewald’s sons are navigating the business in the best way to evolve the organization in a dramatically changing world. The family’s third generation is actively involved in daily operations and will one day take charge to continue and grow the company to the next level. It is a rare find to have three generations collaborating and pushing the company forward to meet the needs of our one true focus - the customer.

The Mission.

Ewald Automotive Group’s mission is to be a premier automotive group by providing complete transportation solutions for our customers, while building strong, collaborative relationships with our employees and vendors. We achieve this by successfully delivering with integrity, passion, and dedication.