Latest Blog Entries

Full Speed Ahead for Ewald Automotive Group

Posted July 9, 2014

Now in their 50th year of business, Ewald Automotive Group continues to evolve while adhering to their founder’s philosophies from 1964. What was once a one point dealership, has now evolved into six car and truck store fronts offering 10 manufacturer brands, an Airstream RV location, nine Mayfair Rent-A-Car sites, and Ewald Fleet Solutions operating in 40 states.

The automotive division of EAG provides over 2,000 new and pre-owned vehicle options, state of the art service bays with the ability to service all makes and models, body shop and parts departments. Recognizing that consumers are more active and busy than ever, Ewald Automotive Group has made the purchase and service of vehicles quite simple by developing a mobile site for efficient website navigation and recently launching their EWALD AUTO App in November. On the go patrons have the opportunity to virtually schedule service or make an appointment with a sales associate anywhere, anytime.

While exceeding the expectations of the customer in both sales and service, Ewald Automotive Group works diligently to give back to the community. Throughout the years, the stores have taken parts in campaigns such as the Susan G. Komen annual fundraiser, ADAMM’s Feeding America food drive, and Ford’s Drive For Your School program. The Emil Ewald Family Foundation also makes charitable contributions throughout the year to local non-profit organizations.

Although the automotive industry has had its share of volatility over the years yet Ewald Automotive Group has endured the elements and moved full speed ahead both internally and throughout the community.  The unsurpassed leadership and a dedicated and skilled team are ready to carry on the Ewald tradition of remarkable service to its customers that dates back to day one.


Celebrating our 49th Anniversary

Posted March 1, 2013


From left to right: Eric, Brett, Jay, Cortney, Emil, Tom, Dan, Brian, and Craig Ewald

Let’s all go back to March 1, 1964. When "I Want To Hold Your Hand" was the #1 hit and Beatlemania was taking over America, Bonanza was the #1 Tv Show, and Cassius Clay, a 7 to 1 underdog, wins the World Heavyweight Championship from Sonny Liston, Pontiac debuts the infamous GTO and Ford introduces the legendary Mustang. It was during this exciting year on so many levels in our history, that a motor machinist’s mate and Oconomowoc resident Emil Ewald was awarded the Chrysler and Plymouth franchise opening Emil Ewald’s Chrysler Plymouth, on 29th/North Ave. in Milwaukee. Emil’s passion for cars is contagious. Each of Emil’s 4 sons and their children have all joined him in growing the Ewald family of dealerships through the years. As we fast forward to today, March 1, 2013 we celebrate our 49th Anniversary. Today, The Ewald Automotive Group is led by 3 generations of Ewalds and includes 9 automotive brands in 6 locations: Cudahy, Franklin, Oconomowoc and Hartford.

To celebrate 49 years of Ewald Automotive, we’re Doubling Your Ewald Reward Points on all service work performed during the month of March, and everyone enjoys Family Pricing on all New and Used Vehicles. Thank you for allowing us to serve you since 1964!

As always, our team stands ready to carry on a tradition of remarkable service that dates back to day one.


Although Ewald Auto Group attempts to provide Information that is useful, Ewald Auto Group cannot possibly insure the accuracy of all of the Information at all times, and you should not rely on the Information in situations where its inaccuracy would cause you to suffer any significant loss. All qualified buyers must add tax, title, license and documentation fee to all posted prices on this web site. Offers are valid only on retail sales of in stock vehicles. Previous sales and leases are excluded. Financing for new and pre-owned vehicles is subject to credit approval by third party sources and the customer's insurability. Special financing rate offers are in lieu of cash rebates, unless otherwise advertised. Buyer must qualify for any special rebate incentive programs according to Manufacturer policy.

Due to the rapidly changing nature of the auto retailing environment, any agreements made through the web site are considered temporary and non-binding on Ewald Auto Group, DO NOT ALWAYS COVER ALL VEHICLE MODELS, AND ARE SUBJECT TO CHANGE OR REVOCATION WITHOUT NOTICE AT ANY TIME. Although every effort is made to keep the listings current, Ewald Auto Group takes no responsibility for outdated or superseded information found on the Site. Call to check the availability and pricing. Rebates are included in new car pricing.  Some text on this web site is copyrighted by the Manufacturer. Ewald Automotive Group. By submitting your phone number you give Ewald Auto Group permission to call/text you in regards to a vehicle, trade-in, service,  parts or any other requests you may have

*Plus Tax, Title, License, doc fee and frieght. All applicable rebates applied. See dealer for details. MSRP may not be the actual selling price within trade area.