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Celebrating our 49th Anniversary

Posted March 1, 2013

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From left to right: Eric, Brett, Jay, Cortney, Emil, Tom, Dan, Brian, and Craig Ewald

Let’s all go back to March 1, 1964. When "I Want To Hold Your Hand" was the #1 hit and Beatlemania was taking over America, Bonanza was the #1 Tv Show, and Cassius Clay, a 7 to 1 underdog, wins the World Heavyweight Championship from Sonny Liston, Pontiac debuts the infamous GTO and Ford introduces the legendary Mustang. It was during this exciting year on so many levels in our history, that a motor machinist’s mate and Oconomowoc resident Emil Ewald was awarded the Chrysler and Plymouth franchise opening Emil Ewald’s Chrysler Plymouth, on 29th/North Ave. in Milwaukee. Emil’s passion for cars is contagious. Each of Emil’s 4 sons and their children have all joined him in growing the Ewald family of dealerships through the years. As we fast forward to today, March 1, 2013 we celebrate our 49th Anniversary. Today, The Ewald Automotive Group is led by 3 generations of Ewalds and includes 9 automotive brands in 6 locations: Cudahy, Franklin, Oconomowoc and Hartford.

To celebrate 49 years of Ewald Automotive, we’re Doubling Your Ewald Reward Points on all service work performed during the month of March, and everyone enjoys Family Pricing on all New and Used Vehicles. Thank you for allowing us to serve you since 1964!

As always, our team stands ready to carry on a tradition of remarkable service that dates back to day one.


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Although Ewald Auto Group attempts to provide Information that is useful, Ewald Auto Group cannot possibly insure the accuracy of all of the Information at all times, and you should not rely on the Information in situations where its inaccuracy would cause you to suffer any significant loss. All qualified buyers must add tax, title, license and documentation fee to all posted prices on this web site. Offers are valid only on retail sales of in stock vehicles. Previous sales and leases are excluded. Financing for new and pre-owned vehicles is subject to credit approval by third party sources and the customer's insurability. Special financing rate offers are in lieu of cash rebates, unless otherwise advertised. Buyer must qualify for any special rebate incentive programs according to Manufacturer policy.

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*Plus Tax, Title, License, doc fee and frieght. All applicable rebates applied. See dealer for details. MSRP may not be the actual selling price within trade area.