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Ewald's 50th Anniversary - Chrysler Corporation

Posted August 18, 2014

On Wednesday August 20th, 2014 at 8:00 AM at Ewald Chrysler Jeep Dodge Ram at 36833 E Wisconsin Ave. in Oconomowoc, Chrysler District Sales Manager, Rocky Williams will present Ewald Automotive Group Founder Emil Ewald with a 50-year Recognition Award for being a Chrysler Corporation Dealer.

On March 1, 1964, Emil Ewald founded North Avenue Plymouth at 29th and North Ave. in Milwaukee, and the business has grown exponentially ever since.  Emil’s four sons (Craig, Brian, Dan and Tom) joined the business over the subsequent years, and now there’s a third generation of Ewalds (Eric, Jay and Brett) working hard every day to service and retain all existing customers and to earn new customers.  Early on, Mr. Ewald believed that engaged employees were more productive and more customer-focused, and today with nearly 400 loyal, dedicated employees his vision couldn’t have been clearer. “Friendly people that treat you right, selection that’s always great, always a low, low price, and 50 years of exceptional customer care – That’s the Ewald Advantage.

To commemorate the dealership’s 50th anniversary, Here is a brief history of the Ewald Automotive Group:

The Ewald Automotive Group, consists of the following six car dealerships: Ewald Chrysler Jeep Dodge Ram at 6319 S. 108th St. in Franklin, Ewald Chrysler Jeep Dodge Ram at located at 36833 E. Wisconsin Ave. in Oconomowoc, Ewald Chevrolet Buick at 36833 E. Wisconsin Ave. in Oconomowoc, Ewald Kia of Oconomowoc at 36883 E. Wisconsin Ave. in Oconomowoc, Ewald’s Hartford Ford at 5788 East Highway 60 in Hartford and Ewald’s Venus Ford at 2727 E. Layton Ave. in Cudahy; together with an automobile and truck leasing company, Ewald Fleet Solutions, 1720 Paramount Drive in Waukesha, currently doing business in forty states; and Wisconsin’s largest privately owned Rent-A-Car company, Mayfair Rent-A-Car with 9 locations throughout southeastern Wisconsin.

Full Speed Ahead for Ewald Automotive Group

Posted July 9, 2014

Now in their 50th year of business, Ewald Automotive Group continues to evolve while adhering to their founder’s philosophies from 1964. What was once a one point dealership, has now evolved into six car and truck store fronts offering 10 manufacturer brands, an Airstream RV location, nine Mayfair Rent-A-Car sites, and Ewald Fleet Solutions operating in 40 states.

The automotive division of EAG provides over 2,000 new and pre-owned vehicle options, state of the art service bays with the ability to service all makes and models, body shop and parts departments. Recognizing that consumers are more active and busy than ever, Ewald Automotive Group has made the purchase and service of vehicles quite simple by developing a mobile site for efficient website navigation and recently launching their EWALD AUTO App in November. On the go patrons have the opportunity to virtually schedule service or make an appointment with a sales associate anywhere, anytime.

While exceeding the expectations of the customer in both sales and service, Ewald Automotive Group works diligently to give back to the community. Throughout the years, the stores have taken parts in campaigns such as the Susan G. Komen annual fundraiser, ADAMM’s Feeding America food drive, and Ford’s Drive For Your School program. The Emil Ewald Family Foundation also makes charitable contributions throughout the year to local non-profit organizations.

Although the automotive industry has had its share of volatility over the years yet Ewald Automotive Group has endured the elements and moved full speed ahead both internally and throughout the community.  The unsurpassed leadership and a dedicated and skilled team are ready to carry on the Ewald tradition of remarkable service to its customers that dates back to day one.



Although Ewald Auto Group attempts to provide Information that is useful, Ewald Auto Group cannot possibly insure the accuracy of all of the Information at all times, and you should not rely on the Information in situations where its inaccuracy would cause you to suffer any significant loss. All qualified buyers must add tax, title, license and documentation fee to all posted prices on this web site. Offers are valid only on retail sales of in stock vehicles. Previous sales and leases are excluded. Financing for new and pre-owned vehicles is subject to credit approval by third party sources and the customer's insurability. Special financing rate offers are in lieu of cash rebates, unless otherwise advertised. Buyer must qualify for any special rebate incentive programs according to Manufacturer policy.

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**Price must be a legitimate offer on exact model & equipment, exclusive of trade-in on in-stock units. Must provide advertisement asproof of price